2017 Giving Tuesday Highest on Record
Friday, December 1st, 2017
Blackbaud, Inc., the world's leading cloud software company powering social good, whose systems process a majority of the online donations made in the United States on #GivingTuesday, processed more than $60.9 million from over 7,200 organizations receiving donations this year. Online donations were up again for the sixth year running at 28% this year.
"In this year of unprecedented disasters, it's humbling to see how many organizations mobilized armies of volunteers, served hot meals, rebuilt homes, provided shelter, rescued people and pets, and stood up for victims in need wherever and whenever they were needed," said Rachel Hutchisson, Blackbaud's vice president of corporate citizenship and Philanthropy. "As a #GivingTuesday founding partner, we are proud that the movement continues to grow and this year was even more powerful as the day continued to garner donations for these groups to further their work and help them accomplish even more than they thought possible."
#GivingTuesday Donations Grew in 2017
- #GivingTuesday online giving grew by 500% since its creation in 2012
- Online giving has jumped by 28% since 2016
- Online donation volume grew by 20% compared to 2016
- 8% more social good organizations received an online donation on #GivingTuesday 2017 compared to 2016
Technology Continues to Drive #GivingTuesday's Success
- Online average gift amounts exceeded $134
- About 26% of online donations were made from a mobile device
"Blackbaud has been monitoring and measuring #GivingTuesday online giving trends since the very beginning, and this year, we continued to see a double-digit increase in online donations," said Steve MacLaughlin, Blackbaud's vice president of data and analytics. "There was also strong growth in the volume of online gifts and average gift amounts. The modern day donor continues to increase their use of mobile devices and we saw that trend continue on #GivingTuesday 2017."